Yes, it’s a cruel and uncalled-for statement. It’s also one that needs to be stated. I know I’ve been ranting a lot lately (this is the second one) but sometimes the best way to be constructive is to slap people across the face and say, “Wake up!”

There is a return on investment with properly run, strategically planned social media campaigns. This has been proven over and over again by businesses big and small who are willing to do more than just hire any old consultant who has a sharp pitch and a sharper business suit. The problem isn’t with the companies or the products themselves. The issue that we face right now is that there are so many so-called social media consultants out there that don’t have a clue that it’s giving the industry a bad name.

Erik Qualman from Socialnomics put together another superb video to demonstrate that there IS ROI in social media if it’s done right.

To Your Success,

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