“How important is it to be specific on your blog? Being specific may define and facilitate getting hits from your target market, but sometimes it restricts you from sharing on your blog what you want to.”
The more specific you are, the more likely you’re going to attract the niche that you’re targeting. The best case scenario is that you write about something that lots of people Google every day but that no one (or few people) have written about before. Once Google indexes your blog, you’re going to get visits from a huge percentage of the people searching for that subject even if your blog doesn’t have a lot of pagerank.
If your blog or website is purely for your business, then logic dictates you should do what makes you the most money. But there is another force at work here. If you don’t love what you do, it’s very hard to be good at it. There’s a great t-shirt I’ve seen around that says “Do what you love, love what you do.“. Great advice!
As a general approach I would suggest the following: Blog about something you love and that can also make you money in some way. It could improve your career prospects, earn ad revenue or helps you sell stuff. Clearly define who your target market is and keep them in mind while writing. If you want to wander off topic for a while, do that but always be aware that you’re doing it, how far you’re wandering away and know that you risk losing the interest of your readers. That way you can take measured risks.
Don’t be afraid to experiment. You may think that blogging about something personal is wandering off topic, but there is a reason reality shows and human interest stories are extremely popular and you may find that it helps you connect on a deeper level with your readers and engage them even more.
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